Return on investment

The ROI from scenting is clear these days as fragrance branding results have shown. We are at a stage where the majority of brands, in particular hotels, towers, malls and more have integrated this into their marketing mix throughout customer touch points. The logical next steps for these leading brands is to custom design their fragrance, so that they may look to retail all the different products that can benefit from this new aroma, such as candles, reeds, pillow mist and soaps.