How can scent Improve Customer Experience & Customer Satisfaction?
Positive association between a place and a scent creates an emotional link to
the location of a pleasant experience. This is the main influential factor of buying decisions in a store.
Walking in a store or a hotel should be a customer experience which is appealing to all
the senses. Traditionally marketers have been focusing on visual, sight and sound
neglecting one of the most important senses: smell.
Being unique and finding a point of differentiation is a key concern of any brand
wanting to improve customer experiences and scent can help them achieve this. A sensory
logo works like a visual logo and helps customer identifying and remembering your brand