Brand Awareness

How can scent Build Brand Awareness, Identity & Loyalty?

Diffusing a scent in retail, hospitality, banks, insurance companies or clubs is an inexpensive and effective way to increase customer’s attention and make a memorable impression thus improving brand recognition and build a strong brand identity or brand image.

As emotion and memory are intrinsically linked, creating an emotional link with your customer will also activate their brand image memories especially if they had a good experience at your store or venue. This can significant increase brand awareness and brand loyalty.

Scents will assist with brand positioning and brand development by establishing a brand image and increase positive customer feedback and brand loyalty. For new companies this can be incredibly helpful and encourage consumers to identify their brand and create a strong, longlisting and memorable brand image.

If you are looking for branding ideas, you should know that today, the use of scent equates to a brand leadership strategy and dramatically effects brand recognition.

Facts and studies

on how scent helps to build brand identity, brand recognition, brand loyalty & brand awareness

Essentially what brands want to do, is design a fragrance to express the overall brand message by improving the customer experience, increasing customer dwell time and willingness to buy.

-by McKinsey

Using scent marketing connects your brand with your customers on an emotional level, which in turn increases loyalty and your brands equity. Given that scent is linked with memory, customers will long remember the pleasant experience and should hopefully return.

-by Smell & Taste Research Foundation

Our system diffuses high quality fragrance oils into a fine, dry vapor into the AC ducting to the areas where you actually need the result.

-by Rezaroma

The Body Shop sprayed strawberry essence on the sidewalk leading up to their first shop in order to attract the public’s attention.

-by Body Shop