Facts and studies
studies on scents that increase sales
Starbucks: Dark greens and wooden décor, chalkboard menus, soft music, and the scent of fresh coffee permeates each location. They sell food too, but you don’t smell it — that’s by design.
Nike: found that scent marketing in retail stores “increased intent to purchase by 80%.”
Lowe's: Walk into one of their brightly lit stores and you’re hit with the scent of freshly cut wood. You may never see a single 2x4 cut in store, but that smell is somehow always there. It's meant to inspire us to renovate our homes and dive into DIY.
Cineplex: Consider the entertainment vibe mixed with the smell of movie-theatre popcorn (which never tastes the same at home) in every corner of the building. It doesn’t matter that they also sell pizza, nachos, and other foods. Their scent brand is fresh popcorn. Movie attendees will see and hear it being made, too, which adds context to the smell.
Gas station: A petrol station with a mini-mart attached to it, pumping around the smell of coffee saw purchases of the drink increase by 300 per cent.
Novotel: Increased breakfast, coffee and pastry sales by diffusing a coffee scent in the morning.
Business.com: Editorial staff
Gareth Cowmeadow: Scenting specialist at ambius
The Independent Newspaper: Editorial team
Guinevere Orvis, Shopify “The science of Smell marketing”